From Tim Cook to Jack Ma, global tech leaders are rushing to India to charm Modi


Quartz reports:

Apple’s CEO Tim Cook will make his first official trip to India this week.

During the trip, Cook is likely to pay a visit to Indian prime minister Narendra Modi, Reuters reported citing unnamed sources.

Apple is trying to increase its presence in the world’s second-largest smartphone market, where it recently announced a massive 58% jump in quarterly sales. However, the company’s share in India’s smartphone market is still small, and there are several factors deterring the tech giant from making it big in the country.

India has reportedly denied Apple the permission to sell refurbished iPhones. The decision could hit Apple’s plans in cost-sensitive India. “It was not immediately clear whether he (Cook) would discuss importing refurbished iPhones with officials in New Delhi,” Reuters said.

While this is a crucial trip for Cook, he isn’t the only technology leader to woo India. In the last two years, some of the biggest names in the global tech industry have paid a visit to Modi, the most tech-savvy prime minister that India has ever had. Asia’s third-largest economy is of importance for technology companies across the world as the country has the world’s fastest-growing internet user base. Additionally, for companies like Apple, sales have declined in China, and India is seen as the next big meaty market.


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