Indian Railways to now brand trains and stations

You are reading the original article parsed for readability by Younews Reader as requested by you. Here is the original article:

A plan has been prepared by the railways to source revenues without a hike in passenger fares and freight rates.

This includes the branding of trains and stations, whereby companies can buy consolidated media rights for branding an entire train.

This will allow the company to advertise both inside and outside the bogies.

Names like 'Pepsi Rajdhani' or 'Coke Shatabdi' may become common hearsay.

---End of Article---