Indian Railways to now brand trains and stations

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Railways exploring ways to boost revenues
India

Railways exploring ways to boost revenues

09 Jan 2017 | By Mansi Motwani | PC:

A plan has been prepared by the railways to source revenues without a hike in passenger fares and freight rates.

This includes the branding of trains and stations, whereby companies can buy consolidated media rights for branding an entire train.

This will allow the company to advertise both inside and outside the bogies.

Names like 'Pepsi Rajdhani' or 'Coke Shatabdi' may become common hearsay.

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